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Project type

Multi-channel Campaign




Creative Director

A thoughtful, handcrafted creative concept for the DWP which tells the individual stories of the people their work impacts. Equal parts educational and emotive, it’s about sharing the weight and coming together to do what you can for the most vulnerable in our society. Using gentle, emotive imagery that highlights the fragility of some of the situations that the DWP supports people through, we created a visual metaphor for the ways that hardship can tear lives apart, and gave people an insight into how the DWP helps to put them back together.

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