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Project type

Advertising Campaign





From landscapes to culture, history to art, Devon rarely needs to sell itself as a holiday destination. Creative Direction aimed to position it as a career destination.
These creative concepts were developed for a pitch based on an incredibly simplistic 4 line brief, designed to elevate the profile of, and showcase the opportunities on offer at, Devon County Council. Bordering the much beloved Cornwall, Devon CC never really had any tools in its arsenal to rival its neighbour. We gave them an identity of their own.

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