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Nothing Beats

Project type

Creative Direction - Digital Posters

Location

Dublin

Creative approach

Creative approach:
To take full advantage of animation, the original creative artwork was adjusted, Inspired by the painting "The Four," perspective was utilized to create an illusion of being in the middle of the racing track. Additional moving elements such as flying mud particles, steam, and dust were added to further the experience.

Objective:
We were tasked with creating a series of 10-second animated adverts based on an existing creative deck, to be a part of a larger campaign promoting Ladbrokes at the famous Cheltenham Horse Racing Festival. The design created for the project was used on digital billboards located in Dublin, including several placements at Dublin Airport, larger of which was an 85-meter-long skybridge. The animation was optimized for specific digital platforms, ensuring maximum impact and engagement with the intended audience.

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